It seems likely that a choice word for the 21st century is “sustainability”, and one company taking it to the next level in environmental-friendly water production is Waiakea water. Its rise in profitability has been nothing short of amazing since Waiakea Hawaiian Volcanic Water launched in 2012.
Incredibly, an unprecedented 5,000 percent growth of the triple bottom line performer has now exploded and expanded to nearly 2,300 stores over a 30-state area in the U.S. alone. One can say that business is so good that another production facility is opening in Hawaii to help stem the now lucrative international market’s demand. Learn more about Waiakea water: http://www.forbes.com/sites/helainahovitz/2015/10/20/now-thats-refreshing-22-year-olds-hawaiian-bottled-water-grows-4000-in-3-years/#52a85baf5332
Seeing an annual average growth rate of 170 percent, the Hawaiian-based company currently is valued at over $10 million–with no signs of abating. The premium water supplier is currently available in nation-wide chain stores including Whole Foods and Wawa.
What Makes The Waiakea Hawaiian Volcanic Water Difference
Essentially, water originating from the pristine Hawaiian volcanic landscape lying just south of Hilo contains a unique mineral composition that is rich in electrolytes like sodium, potassium, magnesium, calcium and silica.
Emmons goes on to state: “Studies show that drinking 10 mg per day of silica in water can reduce the risk of Alzheimer’s by 11 percent,”
New, Sustainable Packaging
According to PR Newswire, Made with high-grade, 100 percent recycled polyethylene terephthalate, which essentially uses 85 percent less energy in the manufacturing process as opposed to regular or virgin plastic bottles, Waiakea water uses plastic that is BPA-free and reduces emissions by a whopping 90 percent or more.
A Company With A Heart
Ryan Emmons, founder of Waiake water a Hawaiian Volcanic Water says: “We’ve gone from selling a couple thousand cases of Waiakea a year to more than 120,000 cases. And, it feels even better knowing that as a result of this increase, 500 million liters of clean water have been donated to under-served communities in Africa.”
No doubt this charitable giving to those who can’t give, has helped spur sales beyond what even Emmons himself envisioned for his company. Partnering with Pump Aid, Waiakea Hawaiian has delivered more than 3,200 Elephant Pumps, to over 1.3 million people so far.
At the core of this company’s identity is protecting the environment and Hawaiian culture in general. Its honored slogan and philosophy can be easily said to be: “Malama I Ka’aina” or to “respect and care for the land.” With this philosophy in its mind and heart, profits zoom and employment opportunities as well for those who share in this sustainable mindset.