How Bernardo Chua Found International Commercial Success

Bernardo Chua grew up in the Philippines. He first came to prominence in 1999 when he became the co-founder and General Manager of Gano Excel Philippines and the Operations Officer of Gano Excel International. His company developed a range of health products which included a type of mushroom called Ganoderma.


This mushroom has been recognized in Asia for centuries as one that provides health benefits. He sold these products through multi-level marketing which uses independent contractors to sell a company’s products. Learn more about Bernardo Chua:


Gano Excel products became very popular throughout Asia. Seeking to expand on this success, Bernard Chua emigrated to the United States in 2003 and chose to live in California. He then established Gano Excel USA and served as President of the company until 2008. His companies products were sold in both the United States and Canada using the same multi-level marketing techniques as those he used in Asia.


PR Newswire believed that Bernardo Chua moved to Richmond, BC in Canada. He established a new company called Organo Gold and is its Chief Executive Officer. Organo Gold also sells products that contain Ganoderma that are sold through independent contractors.


This company has been very successful and now has independent contractors in countries around the globe. Organo Gold produces instant coffees, teas, tablets, and toothpaste containing Ganoderma.


Direct Selling News is an industry magazine covering the direct marketing model. In 2013 they named Bernardo Chua’s company as the 55th largest one in the industry. His achievements have been recognized in other ways as well, including him and his company receiving awards given out by the Philippine’s National Consumers Affairs Foundation.


In 2015, Bernardo Chua flew back to the Philippines in order to have him and his team be presented with five People’s Choice and Dangal ng Bayan Awards. These awards are given to those Filipinos who have created products that are successful throughout the world.


The awards are designed to inspire other people in the Philippines by showcasing someone with international success in the world of commerce. The event was attended by many of the independent contractors who sell Organo Gold’s products in the Philippines.

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