A Few Lessons From Dan Bethelmy-Rada, L’Oreal’s Global Brand President

Dan Bethelmy-Rada serves in the L’Oreal Professional Products Division as the global brand president. At only 40 years, he took over the position of the DMI General Manager in January 2015. Bethelmy-Rada has had the opportunity to travel to different parts of the world. The Venezuelan born professional has lived in the United States for ten years, before moving to Paris at only 16 years. During his teen years, he participated in AFC-AFS study program that opened him up to a whole new world of cultures. During an interview with Ideasmensch, he revealed that he always wanted to work with an international brand. While studying in Paris, he found beauty and inspiration in every part of the city and therefore attributes these experiences to the path he would later follow at L’Oreal.

Dan Bethelmy-Rada says that he doesn’t have a typical day, mainly because he has many roles and each requires wearing a different hat. His work entails much of travelling and tons of meetings. He brings ideas into life in many ways, and one of them is through photography. He finds inspiration in both photos and exhibitions. Bethelmy-Rada finds inspiration in anything including people and places. In the world of business, he loves to interact with top influencers as it goes a long way in enhancing his creative process.

The one trend that excites him is the growing use of social media in marketing. Everyone has a habit to which he/she attaches his success. For Dan Bethelmy-Rada, it is being able to achieve a work-life balance. His family comes first and come what may; he does everything possible to be there for the family.

If he were to advise his younger self, Dan Bethelmy-Rada would remind himself that there is ample time to keep learning, grow, and most importantly, there is nothing like the right age or time for someone to live their dreams. His tenets of success include the following;

  1. Giving every project the best you can afford.
  1. Don’t underestimate the importance of prioritizing tasks and keeping strict schedules.

iii. It doesn’t hurt to push the limits. Always see beyond a single project.

  1. Never shy away from using the inspiration. However, if you have to copy something, do it faster and better.
  1. Always communicate. If possible, say something twice and let the recipient say it back.

Dan Bethelmy-Rada loves good apps. He and his team use seamless and minibar faithfully. If he were to create an app, he would develop a travel app that does everything. Think of an intelligent app capable of hiring someone to help you pack, understands your travel preference/activities, book a room and make restaurant reservations among many other things. His favourite read is ‘Tangled.

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