Desiree Perez, cream of the crop rising to the top

Desiree Perez, chief operating officer at Roc Nation, is one of the leading ladies in the entertainment business. Having been in the business long before 2009, when she joined the Roc Nation, she has become a strong force behind entertainers like Jay-Z, Kevin Durant, and Rihanna.

Roc Nation, which was founded in 2008, is a world renown entertainment company.

Desiree Perez

They support their talent with management, publishing, touring, production, brand development and so much more. They are in control of their own award winning TV/film division. They also work with other companies and leading experts within the fields of technology, fashion, sports and more to build the business of their entertainers. It is easy to see just how much power and influence Ms. Perez has in the entertainment industry.

Ms. Perez is known as a master negotiator. She negotiated the Beyonce Formation tour which grossed $256 million from 49 sold out shows according to Billboard Boxscore, and ranked at #2 on Pollstar’s 2016 Year End Tours chart, having barely exceeded the $253 million made during On the Run II, a concert tour Beyonce and husband Jay-Z shared. She is also known for being a strong force in the agreement struck between Samsung and artist Rihanna. The deal was sealed at $25 Million, to allow Samsung to use Rihanna’s images, videos and music to help sell their new product line of Galaxy products.

This New Yorker has risen to the top of her field using her negotiation skills, business knowledge, flexibility, and connections within the businesses where she has gained success. She is a power house, a rising star in her own right.

Checkout Desiree Perez’s website to learn more –

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