Dan Bethelmy-Rada is an individual who possesses good leadership skills. At Matrix, he is the Global Brand President. He has been overseeing various programs at the firm. Since the company wants to embrace sustainability, they have created R.A.W. This program is meant to make sure that all the products within the company are natural and authentic. Prior to the official launch of the program, Dan Bethelmy-Rada was happy to offer some insight into the problems that they encountered at Matrix during the initial phase of the R.A.W. program.
Dan Bethelmy-Rada is set to oversee that the products produced at Matrix are also wholesome. The main reason why some of these changes are being affected is that consumers have a preference for natural products. Besides striving to meet the customers’ demands, the company has gone a step further to make sure that the practices at Matrix are sustainable. L’Oreal is also working with Matrix. Bethelmy-Rada talked about how Matrix is set to make sure that each of their products has good environmental credentials.
Matrix has also made sure that each of their products will be effective, natural, and biodegradable. Components such as parabens and silicone will be excluded during the manufacturing process. Moreover, Matrix has gone a step further to ensure that they can trace the sources of each of the manufacturing products that they are outsourcing. They will also make sure each product meets the green chemistry principles standards.
During the packaging process, Matrix will make use of biodegradable plastics. Although they have come across some issues when dealing with the R.A.W. program, Matrix accomplished each agenda at ease without compromising on the naturalness of their products. Nevertheless, the main issue was the cost of the R.A.W. project implementation. The investment cost was huge, but Matrix was up to the task. Dan Bethelmy-Rada and his team also benefited greatly from the individuals who were in charge of the research and innovation bits. Finally, Matrix was able to meet the standards that L’Oreal expected. Bethelmy-Rada and his team also had to postpone various tasks since they were unable to meet some deadlines.